A living map of your demand.
Not a one-time export. The Keyword Universe is a persistent map of the keywords that matter to your site — grouped by intent, and mapped to the page that should own each one. It updates as your site, your rankings and your market change.
Keywords flow through a pipeline before they land in your universe
Discovery to mapping — each step decides something, so what you end up with is structure, not a spreadsheet.
Topics and the pages that own them — with the gaps called out
You act on a cluster once instead of chasing near-duplicate terms. And for every cluster, Maark tells you whether you already have the right page or whether there is a gap where demand exists but no page targets it.
Dozens of checks run over the universe on a schedule
A map is only useful if it tells you what to do next. Maark runs these checks across your universe and rankings, and turns what it finds into proposals.
Every opportunity becomes a proposal you review. It does not act on itself. You decide what becomes real work — mapping a cluster to a page, requesting a new page for a gap, sending a refresh into the content pipeline, or tasking a fix. Automated mapping runs in a limited pilot, and even there it surfaces a proposal before it changes anything.
Approved opportunities flow into Content Autopilot, and you can pull opportunities and draft the tasks from your own assistant through AI Connections.
See your own universe
Connect Search Console and watch Maark map your keywords to your pages — and show you where the gaps are.