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Notes on the machinery — what the editorial gate checks, how the Keyword Universe decides what to write next, and why an SEO product that runs on its own still asks you first. Subscribe by RSS.
- AEO, AI visibility, GEOWhat is Answer Engine Optimization (AEO)?Answer engine optimization is the work of getting your brand named and your pages cited inside AI-generated answers. What AEO is, how it differs from SEO and GEO, the four gates a page passes to be cited, and how to measure it.
- Agencies, Buying guideAI SEO software for agencies: what to look for when you run 5–50 sitesThe agency buying guide to AI SEO software: six capabilities that matter at 5 to 50 sites, the questions to ask any vendor, and the red flags that cost margin.
- AI visibility, How it worksAI visibility tracking: the metrics that actually matterBrand mentions, page citations, and competitor presence move differently. The AI visibility metrics worth tracking per engine, from 7,048 measured answers.
- AI visibility, AI Overviews, How it worksHow Google AI Overviews pick their sources (and how to become one)How Google AI Overviews choose sources — what Google says, what 1,447 measured probes show about who gets cited, and the playbook for becoming a source.
- AI visibility, GEOHow to get your brand mentioned by ChatGPT (and the other answer engines)Brands appear in about 2% of non-branded AI answers but 80% of branded ones. A practical playbook for earning ChatGPT mentions, from 7,048 measured answers.
- Keyword clustering, Keyword Universe, How it worksKeyword clustering: from a 10,000-keyword dump to a content planWhat keyword clustering actually is, why flat keyword lists fail, and how clusters become pages, priorities, and a content calendar that stays current.
- AI visibility, AI crawlers, Technical SEOllms.txt and AI crawlers: who is reading your siteThe AI crawlers in your logs — GPTBot, ClaudeBot, PerplexityBot and more — what llms.txt actually does, and when blocking silently costs you AI visibility.
- SEO automation, How it works, Editorial gateSEO automation in 2026: what to automate, what still needs a humanAn honest map of SEO automation: what machines handle well, what still needs a human, and how to build a pipeline that compounds instead of producing slop.
- AI visibility, SEO, GEOSEO vs GEO: does ranking still matter when AI answers first?SEO and GEO run on the same substrate but keep different scoreboards. What each optimizes for, where they diverge, and how to split your effort between them.
- AI visibility, ResearchThe Brand Invisibility Report: 7,048 AI answers, measuredWe measured 7,048 AI shopping answers across five engines. When buyers did not name a brand, 97.7% of answers named neither the brand nor its tracked competitors.