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Founder

Tryggvi Rafn Sigurbjarnarson

Tryggvi Rafn Sigurbjarnarson is the founder and CEO of Nordica Marketing, an SEO agency, and the founder of Maark.ai, a platform that runs SEO and AI-search visibility with AI agents under human control. He has worked in SEO since 2007 and owns and operates e-commerce brands using the same frameworks he deploys for clients.

Background

In his own words

I have worked in SEO since 2007. In that time search went from ten blue links to answers written by AI, and the work went from ranking pages to being the source those answers cite. Nordica Marketing is the agency I founded to do that work for e-commerce, DTC, SaaS and B2B brands, judged by organic revenue rather than traffic.

Nordica owns and runs its own e-commerce brands using the same frameworks it deploys for clients. We operate like owners, not advisors, and that changes what we are willing to recommend.

Maark.ai grew out of the agency. It is the platform we built so AI agents can do the heavy lifting in SEO and AI visibility, from keyword research and content to links and tracking citations in ChatGPT, Perplexity and Google AI Overviews, inside a pipeline a human controls.

Topics

What he can speak to

  • SEO strategy for e-commerce and DTC brands
  • AI search and GEO: how brands get cited by ChatGPT, Perplexity, and Google AI Overviews
  • Technical SEO and AI readiness (crawl budget, structured data, LLM-friendly site architecture)
  • Content strategy that targets organic revenue rather than vanity traffic
  • Digital PR and authority building for SEO
  • Marketing automation and AI agents for SEO operations
  • Local, affiliate, and SaaS/B2B SEO
  • Running a small, owner-operated marketing agency
Positions

How he thinks about it

Agencies should operate like owners, not advisors.

Nordica owns and runs its own e-commerce brands using the same frameworks it deploys for clients.

Revenue first, not vanity metrics.

Judge SEO by organic revenue, not just traffic or rankings.

AI search is now part of search.

Treat GEO and AI visibility as core SEO, not a separate workstream.

AI agents can run continuous SEO optimization alongside human strategists.

They work next to the strategist, not instead of one.
Appearances

Where he has spoken

eCommerce SEO with Tryggvi Rafn & Edward Sturm

A podcast conversation on building organic revenue for e-commerce brands. Watch on YouTube
Press

For journalists and podcast hosts

Available for expert commentary, source quotes, podcasts and webinars on the topics above. Email tryggvi@nordicamarketing.com or message @ecomtryggvi on X. Headshots below are free to use with a credit to Nordica Marketing.

Download headshot (WebP, 800 by 1021). More about the company on the about page.

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